Marketing – Sales

Online outreach has become a popular way of connecting with new people and gaining business. Because of this trend, some believe that cold calling is no longer effective. However, if done well, cold calling can still be a good way to generate new customers because it allows you to have a live voice conversation with[...]

Creating an elevator pitch for your business is essential for being able to quickly describe who you are and what your business does. You may be asked to give a short introduction about your business at a business event. So it’s important to have a pitch ready to go for these occasions so that you[...]

Having video meetings using tools such as Zoom or Skype has become a common way to meet with potential clients. A video meeting is as close as you can get to having an in-person meeting since you can see and hear the other participant just like you would in person. But this type of meeting[...]

Have you ever been in a situation where you were talking to a prospect and everything seemed to be going well, but then you suddenly did not hear from them again? There can be a variety of reasons for this. Maybe they were just looking for information, so they did not respond after you answered[...]

Have you ever had the experience of having initial meetings with a potential client, drafting a proposal, and then not hearing from them? Maybe you find out later that they went with another company because your prices were beyond their budget. This scenario can happen because you did not give them an idea of your[...]

When meeting with a prospect face-to-face, it is especially important to make a good impression since they can see your appearance and body language.  You also need to be well-prepared with the right questions and a good presentation.  Here are some tips to ensure that your meetings go smoothly. Be Well-Prepared Meeting preparation tips: 1.[...]

Selling a high-priced product can be challenging, especially when there are less expensive options. However, you don’t need to lower your price if your product is priced well for what you offer. Here are some tips to increase your conversions for expensive products. Emphasize the Daily or Weekly Payment Amount When Advertising When advertising, emphasizing[...]

Starting your sales follow-up call or email with “Sorry to bother you”, or anything remotely similar, is like killing the party even before it starts to flicker. There are several reasons why you want to avoid starting your conversations with this seemingly harmless phrase: It shows a lack of confidence. It gives the impression that[...]

A sales follow-up call will get you more concrete results if you approach it with the right mindset and some proven techniques. Here are some of our best tips that will help you convert your sales leads to actual customers. Know When to Call It’s human nature to have preferences, especially when it comes to[...]

The price point can often be the bone of contention on many sales calls. Sales training programs often advise you to dodge the price question until you have fully fleshed out the value of your products to your potential customer. However, this isn’t always the right approach. Customers can grow wary and suspicious when the[...]