Marketing – Sales

Running a profitable business can be challenging, especially in the context of standing out from your competitors. Especially during times when your resources are minimal, one of the most important aspects of your business to work on is the customer experience. If your customers are happy and love dealing with you, the likelihood that they’ll[...]

For small business owners, competing with established brands can be daunting. It’s hard to roll out campaigns when operating on a limited fund and working with few employees. However, small businesses can still get their fair share of the market by capitalizing on key points ignored by some big players. Read on about five ways[...]

Like in any other field, top-performing salespeople exhibit certain personality traits that separate them from the average ones. Those who succeed in this highly competitive field don’t just rely on their sales skills and strategies. They also maintain specific characteristics that will allow them to attract more customers, close more deals, and last in the[...]

We all understand that a salesperson’s job is to sell. If a product or service isn’t selling, it is often believed that it is because a salesperson is not doing his or her job. Because of this, many salespeople believe that their priority is to sell. This is why they use all the sales tactics[...]

Inventing a product and selling it to customers and retail stores is a dream for many people. Creating the product can be challenging itself, but after you have succeeded with this, what should you do to get retail stores to sell it? Here are some tips. Starting Small By starting small and selling to smaller[...]

By understanding the elements of a successful sales process, sales teams can have more success in sales by improving, measuring and automating their process. In this article, we describe the foundation of an effective sales process which includes the management of opportunities, calls, accounts, and territories. Calls In the sales process, the management of calls[...]

If you sell a product or service, chances are that prospective customers have said to you: “Let me get back to you”, or “I want to think about it.” Here are some ways to overcome this objection. Prevent the Objection By improving your sales process, you can reduce the chances that you will hear the[...]

Business owners often believe that they need to compete on price and therefore charge their product or service on the lower end of the market price range. But there are some good reasons for charging based on value rather than price. Here are some tips. Customers Pay for Value As Red Adair once said, “If[...]

Influencers build an online presence and a following over time by creating quality content that is valuable to their audience. Their audience comes to value their opinions and trusts them. For this reason, brands often partner with influencers to reach their audience. Here are some ideas for how you might collaborate with influencers. Review of[...]

When we are in the process of trying to reach a goal, it is not always obvious if we have reached a point where we should quit or if we have just reached a temporary roadblock. It may also not be obvious if we are succeeding at what we have set out to do, especially[...]