As competition continues to increase in many industries, providing an exceptional customer experience is especially important. Customers have many companies to choose from when deciding to make a purchase and they are often willing to pay more for a superior customer experience. Personalizing the customer journey is one way to stand out from the competition. In this article, we discuss some ways to do this.

Name Personalization

Customers like to be treated as individuals so they usually prefer it when a company addresses them by name rather than by using a number. So, name personalization can be an important part of the customer experience. One example of successful name personalization is the customer service experience at Starbucks. When a customer orders a drink, the service staff asks for their name and writes it on their cup. Then, when the drink is ready, they call the customer’s name. Since not many companies do this, the approach helps Starbucks to stand out from the competition.

Wish list Options

Online stores that provide customers with the option to create wish lists have an advantage over the competition. Customers can create lists for various types of products and then go back at a later time to compare products they have put on their lists and decide on which ones to buy. The wish list option also allows them to create a list of products that are currently out of stock but that they would like to purchase in the future.

Frequently Purchased Products

Showing a customer’s frequently purchased products when they log into the company website is a good way to customize the buying experience. It also helps to retain customers because it makes it easy for them to repurchase items again and again. Some companies, such as Walmart, even show items on the site that were purchased in-store. The purchase history section of the website also allows customers to see what they bought previously throughout the months and years.

Subscription Delivery

Another great option for personalizing the customer experience is to offer subscription delivery to customers. For example, offering monthly delivery of products that a customer needs each month provides them with convenience and helps to ensure that they will always have the products they need on hand. This type of system is also good for the company because it creates a customer base of repeat customers and increases customer lifetime value.

Loyalty Programs

Loyalty programs are an effective way to create customization for customers while, at the same time, also keeping them engaged and loyal to the company. Through loyalty programs, customers can earn points and get special offers based on how much they participate. A company can provide fun apps for their programs and areas on their website where customers can log in, personalize their dashboard, and see how they are doing.

A coach can help you to personalize your customer experience. Get in touch today!