It is important to continually set goals for your business, to keep it going in the right direction. Many people set goals at the beginning of the year, as a New Year’s resolution. However, business goals should be set, monitored, evaluated, and adjusted throughout the year, as needed. In this article, we list some ideas for goals that you can set for your business to help it to move forward.

Review Your Business Plan

The first step to creating new business goals is to review the business plan you made when your business was first launched. Are you still on track to accomplish those goals? You may need to adjust this master plan because some of the goals you originally had may no longer be relevant and new goals may need to be set.

Do a SWAT Analysis

Creating a SWAT analysis of your business can assist you in adjusting your business plan. The analysis helps you to identify what the strengths and weaknesses are in your business and helps you to pinpoint opportunities and threats.

Create a Networking Plan

Create a plan for how you will improve your networking to connect with new people. This can be online or offline. Some examples are going business events and conferences, door-knocking, or cold calling business owners to meet with them in person. There are many ways to network, so choose some ideas that you like and can stick to.

Improve Your Customer Service

Identify areas in your customer service process that can be improved. There are many possible areas for improvement, such as making your customer service more efficient, improving your website so that it is easier for customers to navigate and find information, and creating questionnaires that customers can fill out to help you identify how your customer service could be improved.

Improve a Product or Create a New One

A great way to know whether or not you need to improve a product or create a new one is to get feedback from your customers. For example, if your product is a type of software that customers subscribe to, there may be features that are not working well for customers or features that would make the product more user-friendly. Identify the most important areas that need improvement and set goals for them. Also, consider what new products you can create that customers would benefit from.

Manage Business Expenses

When setting your goals for your business, you need to manage your expenses and know how much money is coming into your business versus how much is going out. So having a financial management plan for your business is a key to its long term success and growth.

A business coach can help you to set the right goals for your business and to achieve them. Get in touch today!