Get Weekly Possibilities
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter F. Drucker, Renowned Management Expert We’ve been focusing this blog series on delivery systems – how your company gets your product or service to …
“There can be economy only where there is efficiency.” – Benjamin Disraeli – Famed British Statesman Last week’s blog focused on delivery system capacity. You must have enough production capacity to produce what you sell. But before you run off and spend precious capital on additional equipment and resources, it’s …
“The secret of success is to do the common thing uncommonly well.” – John D. Rockefeller One of the most important components of any company’s delivery system is capacity. You can only deliver as much product as your operation can produce, and that capacity threshold will impact not only your …
“You have to manage a system. The system doesn’t manage itself.” -W. Edwards Deming In this post, we are focused on delivery systems. If you can get your product or service into the hands of your customer efficiently and effectively, you are creating an excellent customer experience that will have …
“It is through cooperation, rather than conflict, that your greatest successes will be derived.” – Ralph Charell – Business Book Author We just completed a series of blogs on sales and marketing plans. A well thought out and executed sales and marketing plan is essential for any business to be …
“A salesman minus enthusiasm is just a clerk.” – Harry F. Banks Sales and Marketing plans need to reflect both company-wide objectives as well as the individual salesperson’s goal numbers. Both corporate and personal goals should align with the company’s profit intentions. Last week’s blog spoke to the company objectives. …
“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” – Zig Ziglar When you’re designing your sales and marketing plan, you have to be mindful that the plan has you on the path to deliver on your …
“Before everything else, getting ready is the secret of success.” – Henry Ford In previous blogs, we’ve talked about the key elements of a sales and marketing plan, and how to start designing one. In this post, we will look at the nuts and bolts of designing the plan, so …
“Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” – Greg Norman – Professional Golfer and Entrepreneur We all know we need to have a sales and marketing plan if we expect to meet our sales objectives. Last …
“Everyone lives by selling something.” – Robert Louis Stevenson Over the past couple of months, this blog has focused on helping you develop specific and measurable intentions for your business. Now we want to shift gears, and talk more about delivering on those intentions. What actions do you need to …
No more posts to show.
