Building a vision for your business can help you to stay focused on where your company is headed. In this article, we draw on four key areas you need to focus on to make your business vision concrete and realistic. They will make your vision actionable and serve as a reference guide.

1. Envision How Your Business Will Look

Visualize how your business will look in the future. Think of each detail of your workspace: location, furnishings, etc. You should also consider your employees’ opinions like how they see the daily work operations and the aspects of the work they consider important.

Remember to align your goal with your ideal work environment. Having a mental picture of how you want your business to look can inspire you to start thinking about the direction of your business.

2. Visualize How Your Business Will Act

Contemplate on how your business will act and how your work will get done. Imagine how the daily business operations work, how decisions are carried out, the type of work you will be doing, how your staff interacts with your clients, how your employees behave with each other and what kind of branding or message you want your business to convey to its customers.

Cite details of how your business will act when it’s working the way you want it to work. Consider the type of activities you want to do and how the other parts of your business will be managed. Constructing that framework helps you to develop a business vision and take actions that will get you closer to where you want to go.

3. Imagine How Your Business Will Feel

Next, think of the feelings you want your company to generate. Then, find ways to impart those feelings throughout the work that you are doing.

Ask yourself what will excite your staff to come to work every day and how can you get them to bring that excitement to their customers.  Also, you need to think of your company’s unique value proposition: what would make your customers choose you over your competitors.

People make choices based on their emotions so addressing your customers’ feelings can be beneficial for your business.

4. Foresee How Your Business Will Perform

Many business owners find it difficult to set tangible objectives for the performance of their business. Putting specific numbers on important metrics like sales, profits and revenues might seem intimidating. However, metrics are crucial to achieving your long-term business goals and keeping your company on track. Placing realistic and challenging goals requires that you expand beyond where you are currently in order to achieve them.

Writing down your performance goals increases your chances of achieving them. You will be able to evaluate your progress towards these objectives throughout your business. They will also give you ample feedback.

Combining all these elements – look, action, feeling, and performance – draws a specific and detailed picture of how your business can manifest. It also helps you determine the areas where you need to improve and clears the path to get you to your ideal destination.

A coach can help you to develop the best possible vision for your business and to take the necessary actions to make your vision a reality.