In sales, it is important to know what questions to ask to quickly discover the pain points of a potential customer. By doing this, you can uncover early in the sales process whether or not a company needs and wants your help so that you can spend your sales time efficiently. There are various reasons why a company may need your product or service, such as to increase leads and customers, or to boost employee retention. You may be wondering what are the common types of customer pain points? In this article, we discuss five customer pain points to look for while you are evaluating potential clients.

What Are the Common Types of Customer Pain Points?

Money and Profit

The most common pain point that companies have is related to not having enough money. For instance, a company may not be generating enough sales or making enough profit. They might also be paying too much for the resources needed to run their business. When you uncover the financial pain points that a business is experiencing you can be better positioned to offer them the best solutions with your products or services.

Efficiency

Is the business as efficient and productive as it can be? If it is experiencing consistent problems, such as constantly missing deadlines, then it is time for change. Are there better tools or equipment that the company’s team could be using that would create improvements in this area? Maybe by allowing remote work, the business could cut costs. How can your products or services help a company to boost productivity and efficiency?

Visibility

How visible is the business compared to their competition? Being visible helps a company to attract more customers. In a discovery meeting, a company that is not getting enough exposure might tell you that people don’t know about their company or that their competition is getting most of the market share, which can be due to them spending more on advertising. A company that is not getting enough visibility may need to be better at keeping up with the competition and also at making pivots due to changes in the market.

People

Employees are an important part of a company, but they are also one of the biggest expenses. This is why it is important to have processes in place for hiring and training great employees. Investing well into employees can save a business a lot of money in the long run. If a company is having issues such as losing employees to other companies, unmotivated or unhappy employees, or low productivity, then improvements need to be made.

Processes

Creating processes that can be replicated across the organization helps to maintain consistency, boosts productivity, and increases profits. Analyze the processes in the various areas of the business, such as the customer service department and sales department. Does the business have adequate systems for qualifying leads and managing customers and employees? Visualize how the business would look if it were running as best as possible.

A coach can help you to identify and find solutions to company pain points. Get in touch today!