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“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.” – Bo Bennett A business must sell its products or services continuously to make money and survive, which is why many consider sales to be the most essential …
“ Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock, Former CMO & Vice Chair, GE Marketing is a vital part of any business, but it often gets overshadowed by other operational tasks. Many business owners struggle to prioritize marketing …
WholeLife Matrix: Financial Viability / Marketing / Sales “The seeds of your success are driven by your prospecting habits.” — Key Yessaad Prospecting is an essential task for many companies for finding new customers and building their businesses. The first step to finding good prospects is to identify your target …
Building rapport with customers is important for making sales and keeping customers happy. Here are some tips: Building rapport begins with the first contact you have with a potential customer and continues as the relationship evolves. Whether your fist contact is over the phone or in person, presenting a good …
“The most important key to achieving great success is to decide upon your goal and launch, get started, take action, move.” ~ John Wooden I’m sure you’ve heard about social media. It seems to be the general buzz of life these days. But when you think about jumping on this …
“Successful people ask better questions, and as a result, they get better answers.” – Anthony Robbins – American Motivational Expert What really influences someone decision to buy something? The bottom line is, the product or service has to satisfy the concern the person has about the situation. We are each …
Improving efficiency in your sales process over time and trying out new tools is essential for increasing your sales. It may even mean the difference between business success and failure. Here are some ways to increase sales efficiency. Creating a Sales Process Consider these points as you establish your sales …
What to Include in Your Sales Process to Increase EfficiencyRead More »
Making sales is essential to the survival and success of a business. But after a sale is made, in order to maintain a good customer retention rate, a company must ensure that its customers are continually satisfied. Part of this involves making sure that the handoff from sales to customer …
5 Tips for Handing Off Customers from Sales to Customer ManagementRead More »
Designing a landing page that looks appealing to your audience is just one part of creating an effective landing page. You also need to make sure that it is designed with elements that will help increase its conversion rate. Here are some tips for what elements to include in your …
7 Tips for Creating an Effective Landing Page that ConvertsRead More »
A customer journey map outlines the steps that a customer needs to take in order to achieve a goal, such as returning an item. Throughout the journey, there are various touchpoints. For example, a touchpoint can be submitting a form online to ask a question about a product or service. …
How to Improve the Touchpoints of Your Customer JourneyRead More »
