Having a great company website serves several important functions for a business, including attracting new prospects, brand recognition, getting found on search engines, increased browsing times, and costumer conversions. In this article, we discuss the essential components to include in your website for best results.

About Us Page

The About Us page is considered by many to be one of the most important pages on a website because it is often viewed by visitors. It allows them to learn about your company and to build trust in your brand. However, many companies only put a small amount of information on this page. So be sure to put enough content on it that your audience would be interested in. This will help you to stand out from the competition. In addition to having an About Us page, a blog and newsletter signup can also be very helpful for building your prospect list and client base.

Contact Page

It may seem obvious that contact information should be included on your website, but many businesses still don’t include this or don’t make it easy for potential customers and customers to find it. It’s best to include contact information in places that are easily noticeable, such as the top and bottom portion of your website. You can use a link that leads to a page that has a contact form and also include information on the page such as your phone number, email address, and physical address. You might even include a map of your physical address if you have one.

Live Chat

Adding a live chat option to your website is a great way to gain customers and to create return customers. This is because online chats create a similar experience as walking into a physical store and being greeted by a sales person who says “how can I help you?”

Testimonials and Case Studies

Having customer case studies and testimonials can make your website stand out from the competition, build trust, and encourage potential customers to work with you. When they see the results you were able to achieve for others, they will be more confident that you can get the same results for them, especially if the results you achieved were for customers that are in the same industry that they are in. The more details you can provide in the testimonials and case studies, the more it can build trust.

To ask clients for information to use for case studies and testimonials, you can create questions for them to answer. For case studies, create a consistent format on your site that discusses what problem a customer had, what services / tools you used to solve them, what you did for the customer, and what results you achieved.

Videos and Images

Adding authentic videos and images to your site will help potential customers to get to know your business, what your offer, and your company culture. It’s best to post media that shows and explains how your products and services work and the results you were able to get for customers.

A coach can help to evaluate your business presence to increase productivity and sales. Get in touch today!