Creating a great sales video can help you to sell your product or service. These videos can be used on your website, on landing pages, and in advertisements. But did you know that an effective sales video follows a specific sequence? In this article, we cover the components of this sequence to help you to get the best results from your sales videos.
Grab the Attention of Your Audience
The first part of your video should focus on catching the attention of your audience, otherwise they might click away. To grab their attention, you can say or show something funny, give some surprising or shocking information or statistics, ask a question, or make a promise.
Describe a Problem
In the next stage of the video, pinpoint a problem that your audience has that you intend to solve for them. Choose a problem that is large enough to require a solution that people are willing to pay you for. After mentioning the problem, go into more detail about it and talk about what could happen if it is not solved.
Offer a Solution
Next, present your solution. This solution is not about your product or service. It is the solution that your product or service helps people to achieve.
Describe Your Product or Service
After presenting the solution, it is time to talk about how your product or service will help with it. Include a guarantee or promise for your product or service. Describe what your product or service does and how it can benefit the end user or get them results. Talk about and show any unique selling points or features of what you offer. For example, will it provide more convenience to the customer or save them time? Focus on the most important features and benefits.
Offer a Call to Action
After you have presented your product or service, offer a call to action that lets the viewer know what they need to do next. For example, you might say: If you are struggling with__X__, then click below to schedule a call / buy.
Give Social Proof
After presenting your solution, people may still be uncertain about whether or not to purchase from you. This is because they may think that your product or service will not work for them or because they may not know, like, or trust you enough yet. Social proof can help with this. This is why it is important to include endorsements, testimonials, case studies, or reviews in the video.
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