Creating an elevator pitch for your business is essential for being able to quickly describe who you are and what your business does. You may be asked to give a short introduction about your business at a business event. So it’s important to have a pitch ready to go for these occasions so that you can make the most of your time at these events and people can get to know about the products or services that you provide. You can even use the elevator pitch online, such as for your social media profiles.

In this article, we will go over how you can create a great elevator pitch for your business.

Introduce Yourself

At the beginning of your pitch, briefly introduce yourself, giving your name and the name of the business you are with. The introduction can be just one sentence long.

Describe What Your Business Does

After introducing yourself, describe what your business does, who it does it for, and results you can get for them. Using some statistics in your pitch can help to make it more persuasive and memorable.

Explain What Makes Your Business Different

After describing what your business does, explain how it stands out from the competition. This is your unique selling proposition. You might describe something that your company does that your competition does not, why you do it, and how it gets your customers better results. Again, you can use statistics here to make your statement more credible.

Ask a Question

If you are giving the pitch in front of an audience, adding an open-ended question to your pitch can help to get them thinking about using your product or service.

Add a Call to Action

Don’t forget to add a call to action at the end of your pitch to invite people to take the next steps with you. For example, you can request a time for a call to discuss their business and how you may be able to help them.

Combine the Parts of the Pitch

Now that you have all of the parts of the pitch written out, you can combine them together to create the final pitch. Make sure that the pitch is about a half a minute to a minute long when you read it out loud.

Practice Your Pitch

By practicing your pitch, it will eventually become natural to you. You can record yourself to make sure you are not going too fast or too slow. You can also practice delivering it to friends and colleagues and in front of a mirror. Ask for feedback to make sure that your pitch is clear and easy to understand.

For assistance with developing your elevator pitch and other business development, consult a coach today!