You may be wondering if it is still worthwhile to prospect during the holidays season, or if you should wait until next year. Some business owners may take time off during the holidays. For others, it may be business as usual. Here are some tips for prospecting during the holiday season.

Why the Holiday Period Can Be a Good Time to Prospect

During the holiday season, many businesses may experience slower times. This can mean that the people that you do reach may be more open to speaking with you.

Call at Earlier Times

During the holidays, it can be best to start making prospecting calls earlier because the work days may not be as long as usual and businesses may not have as many staff members staying until the end of the day. Also, making calls earlier gives you time to make follow up calls later in the day. If you are calling businesses in different time zones, make sure to keep in mind the time differences.

Add Some Holiday Cheer

When you prospect during the holidays, one advantage is that people are often friendlier because of the holiday season. You can add some holiday cheer to your calls to reflect the holiday season and to help increase the friendliness of your conversations. For example, you could wish people happy holidays. But avoid mentioning a specific holiday since people celebrate various ones.

Leverage Resolutions

During holiday prospecting, you can leverage the goals of businesses for the next year. You can let them know that you can help them to get the New Year started on the right track by helping them get going with specific goals now. For example, if you want to help them make more sales for next year, you can start setting up systems for them before the New Year begins.

You can also assist them with New Year promotions. For example, if you are helping a gym, you can help their customers with weight loss resolutions for the next year.

Offer an Incentive

Some of the prospects that you talk to during the holidays may want to wait until next year to make a purchase from you. To encourage them to buy now, you can give them a special offer. Also, if you have a referral program, you can let potential customers know about the incentives they will receive for referring new customers to you.

A coach can help you to develop a prospecting strategy for success. Get in touch today!