WholeLife Matrix: Financial Viability / Marketing
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.”
– Robert Weiss
Video marketing is growing and is expected to become one of the primary marketing methods in the coming years. Video ads have also proven to be very effective. This is because videos can explain a lot through images and sound in less time than reading text. Here are some ideas for using video in your marketing strategy.
1. Add a Video to Your Email Signature
Adding a video introduction to your email signature will make you stand out from the competition and in people’s email boxes. You can add a video thumbnail picture to your email signature and link it to a landing page where the video will be hosted.
Since people are busy, keep the video thirty to ninety seconds long. Simply explain who you are, your role and what you can do for your customers, and some fun facts about yourself. You can begin the video creation process by writing a script.
Include a call to action at the end of the video such as a phone number, email address, or a link to your calendar to schedule appointments. Your email signature will help to build the “know, like, and trust” factor, which is essential for getting potential customers to make a purchase.
2. Using Captions in Your Videos
Did you know that as much as 85% of video views on Facebook happen with the sound off? This is because people are often looking at videos in places such as loud restaurants where they cannot turn the sound up to hear the video. This means that including captions on your videos can boost your video views. Also, including video captions makes your videos accessible to the deaf and hard of hearing.
3. Reference Something Outside of the Video
One clever way to use video is to reference something outside of the video. For example, in the video, you can ask people to download or buy something on the page and point to where it is on the page. You can also use this strategy on a consultation call page.
4. Combine Your Video with the Page Design
By blending your video into the design of your page, you will make the video stand out and people will be more likely to engage with it. You can also change the color of the video player to make your videos stand out and blend with your page colors.
5. Use Videos on Online Store Product Pages
Using videos in your product pages can help to keep your customers engaged while also giving them additional information about what the products look like and how they work.
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