WholeLife Matrix: Financial Viability / Markteing / Sales
“Networking is an essential part of building wealth.”
— Armstrong Williams
These days, much of marketing and networking is done online, but it is still important to go to networking events to meet and get to know people face-to-face. In-person events continue to be the best way to market yourself because people can connect with you and your brand more closely. Also, the networking that you do at events can get more traffic to your website. In this article, we offer some in-person networking ideas that can help generate website traffic.
Start a Meetup Group or Go to a Meetup Group Event
Meetup groups (Meetup.com) are a great way to meet new people. You can find all types of groups including groups for sports, health, parents and business. By attending meetup groups regularly, you can build business connections. If there is no business meetup group in your area, it is a great idea to start one. By doing this, you can become a leader in your community.
Sponsor a Conference or Event
Look for events and conferences that are in your target market and offer to sponsor them. People often look at the sites of sponsors to learn about them, so this can potentially lead to a lot of traffic to your site.
Emphasize Your Website on Your Business Cards
You should have a nice-looking business card that grabs people’s attention. Remember that people may be collecting many business cards at an event and you want them to remember you and get back to your card. So you might use an interesting image on the card or colors that stand out. Also, make your website address stand out. You can also include an enticing offer that will get people to want to visit your site. Your card should include your company name, your name, and what you do. You can choose to omit your contact information so that people have to visit your site to get in touch with you.
Display Your Website Address Wherever You Can
People might want to go to your site to learn more about your business and what you offer before they make a purchase from you. Therefore, make it a priority to put your website address on as many physical things as you can such as your booth, store, laptop, or car.
Put up Some Flyers
You can post flyers in your place of business or other locations inviting people to learn more about your business on your website. You can also post contests and encourage people to join your social media channels.
Get Creative with Promotional Items
There are websites that can create promotional products for you that showcase your business or product. You can create greeting cards, iPhone cases, T-shirts, tote bags, and even shower curtains, pillows, and bed covers. You can give the promotional products away at events, to clients, friends, and people you work with.
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