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Understanding the buyer’s journey can help you to sell your products and services more effectively. What are the steps in the buyer’s journey? This journey involves 3 main phases that a potential buyer goes through when deciding to make a purchase. These include awareness, consideration, and decision. In this article, …
What are some ways to increase customer retention?, you wonder. The ability to retain customers is just as important as the ability to acquire new ones, but it is a component of the sales process that is often overlooked by companies. Yet new customer acquisition costs more than retaining customers …
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Qualifying leads is an essential part of your sales process. It will save you time by eliminating undesirable leads and increasing your sales success by closing the right leads. But how do you qualify leads?, you ask. There are certain components that you can add to your sales process in …
How can case studies be used? Case studies are one of the most powerful elements that you can use in your sales process to close more customers. They show potential clients that you already have an established process and a track record of success. Therefore, they can be the main …
What are the sales process best practices? Having effective sales practices and being consistent with them can significantly increase your sales results. In this article, we discuss 6 sales practices that you can develop to close more deals and reach your revenue goals faster. What Are the Sales Process Best …
What Drives Customers to Buy? Did you know that there are several primary motivations for why a customer would choose to make a purchase from you? Understanding these motivations can help you to make the sale. You will better understand where the buyer is coming from and what their goals …
Despite your best efforts to satisfy all of your customers, sooner or later you are likely to encounter an unhappy customer. Their communication can come in various forms, such as email, phone, text, or chat. You may be left wondering: How do you talk to an unhappy customer? Whether the …
Having great communication skills is essential in business. But how do you effectively communicate in sales? You must be able to demonstrate how your product or service will provide enough benefit to the prospect to justify the cost. This starts with gathering information from them to understand the areas you …
An effective sales pipeline has several elements which help to move the sales process to the finish line. Among these are generating leads, scheduling calls and demos, presenting pricing and proposals, and closing the deal. A well-laid out and tracked pipeline will help you to establish your sales objectives and …
Perhaps you have a business that sells to small or medium sized business and you wonder how to approach larger companies to sell your products or services to them. There are some unique benefits to working with larger brands including more profits for your business, needing less customers to be …
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