What are some ways to increase customer retention?, you wonder. The ability to retain customers is just as important as the ability to acquire new ones, but it is a component of the sales process that is often overlooked by companies. Yet new customer acquisition costs more than retaining customers you already have. This is why it is important to have strategies for keeping your existing customers happy so that they will stay with you long-term. In this article, we discuss some of these strategies.

What Are Some Ways to Increase Customer Retention?

Establish Your Value

Establishing your value to customers as a top leader in your industry will help you to build trust, credibility, and retain them longer. Always use positive language when communicating with customers and show your value in your communications. Be clear about how your products or services will help them to solve their problems and achieve their goals, address their purchase objections, and show them how what you offer is different from the competition. Customers who are invested in what you offer will remain with you for longer periods of time.

Upsell to Current Customers

Upselling to current customers helps you to retain them by increasing their investment in you and your products or services. There are various ways to upsell: you can offer additional features to products or services that a customer is already using, upgrade the customer to a higher package level, or offer a completely separate product or service. In these ways, you can maximize the amount of value that a customer has to your business while also offering them more results. When a customer expresses that they are happy with what you are offering, it is a good time to ask them for a review or testimonial, and then offer them an upsell.

Ask for Customer Feedback

To help with customer retention, it’s important to ask for feedback about why potential customers did not purchase from you and why existing customers stopped purchasing from you. You can use the feedback you gather to improve your offerings and your sales and marketing strategies. This will in turn increase your profits. To make sure that you ask for feedback regularly, schedule times for doing this. For example, you can ask customers who have been with you for a few weeks to complete a survey. Use the feedback you receive to improve your business. Sometimes, even small changes can make a big difference. For example, by using a survey, you may find out that potential customers want a bit more information before deciding to buy from you.

Offer Your Customers Extra Value

Offering your customers free extras can be a helpful strategy for retaining them. When you show customers that you care about them and appreciate them, they will become more loyal. There are various ways that you can offer your customers extra value, depending on the type of business you have. Some of these include discounts, upgrades, loyalty programs, free shipping, and more.

Increase Convenience for Your Customers

Another way that you can help to retain your customers is by offering them convenient and easy-to-use options for your products or services. This also helps you to stay ahead of the competition. The ability for customers to reach you quickly for customer support on multiple channels has also become essential. Customers are more likely to stay if you continually work to improve your offerings and customer service.

A coach can provide you with professional training to help you improve your customer retention and boost your company’s revenue. Get in touch today!


Ralph White
Business Coach, Author, Artist & CEO
310.372.8538 | Ralph@Consulting2Win.com
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