“Leadership and learning are indispensable to each other.”
—John F. Kennedy
What is a Thought Leader Exactly, and Why Should You Become One?
Thought leaders stand out from the crowd as reputable, cutting edge experts in their industry. They are among the top sources in their industry that people go to for information, inspiration, and advice. They drive new ways of thinking, offer innovative ideas and are role models for achieving success. Thought leaders improve products and services, develop solutions to problems, and challenge conventional thinking to bring about change.
By becoming a thought leader and giving lots of value and a unique perspective, people will come to you for help and your business will naturally stand out from the completion. People will trust your ability to solve problems as among the best in the industry.
The following tips will help you in your journey to become a thought leader.
1. Establish Your Audience
Specifically identify who your audience is and create an avatar of your ideal audience member. This will help you to effectively craft your message to your audience with precision. For example, your ideal audience member might be a man over 40 in the baking industry.
2. Consistency is Key
Establishing a plan that you can apply consistently is key to developing your presence as a thought leader and maintaining and expanding that presence. So create a schedule for when and how you will implement your plan. Where and how often will you engage with people? How often will you write and where will your writing appear?
3. Engage in Relevant Groups
Engaging with people online who are in your target market is an important part of building your reputation as a thought leader, especially on LinkedIn. Participate in conversations by offering tips, asking questions, and connecting with people.
4. Create and Distribute Unique Content
Create and distribute information that is valuable to your audience to help establish you as a leader. For example, you might create an e-book that people can download from your site. What information do people need that is currently not being provided? Be the first to create valuable information, and you will be ahead of the game. For example, if a new social media platform comes out and you are the first to create a course on it, this can help to establish you as a leader in that area.
5. Distribute Information in a Timely Manner
As a thought leader, you will be expected to deliver timely and relevant information for your audience. It is especially important to quickly provide information that may have a significant impact on the industry or people’s businesses. For example, you should be among the first to report on new tools or platforms. Have a positive and neutral tone to appeal to many people and use language that is easy for everyone to understand.
6. Create Partnerships with Other Businesses
By partnering with other businesses, you can greatly increase your reach and influence. You can partner with other businesses to do guest blogging, podcasts, webinars, and more.
Want to know more? We are excited to offer our Sales2Win course. This course will distinguish you as someone who consistently maximizes their sales and achieves top results.