What’s Your Brass Ring?

As business owners and leaders, we are constantly striving for success and growth. We set goals, make plans, and work hard to achieve them. But sometimes, it can feel like we are chasing after an elusive brass ring – always just out of reach. So, what exactly is this brass ring and how can we catch it?

The Meaning of the Brass Ring

The term “brass ring” comes from the old-fashioned carousel rides, where riders would try to grab a brass ring from a dispenser as they rode by. Catching the brass ring was considered a symbol of success and good luck. In today’s world, the brass ring represents our personal definition of success – the goals we strive for and the achievements we hope to attain.

Defining Your Brass Ring

Everyone’s brass ring is different. It could be financial success, a certain level of recognition, or a specific accomplishment. The important thing is to take the time to define what your brass ring is. This will help you stay focused and motivated on your path to success.

Think about what truly drives you and what you want to achieve in your business and leadership. Is it financial stability, a strong team, or a positive impact on your community? Write down your brass ring and keep it in a place where you can see it every day.

Strategies for Catching Your Brass Ring

Now that you have defined your brass ring, it’s time to start working towards catching it. Here are some practical strategies to help you on your journey:

1. Invest in Business Coaching

A great business coach can provide valuable guidance and support as you work towards your goals. They can help you identify areas for improvement, develop strategies to overcome challenges, and hold you accountable for your actions. With the right coach, you can gain valuable insights and tools to help you catch your brass ring.

2. Focus on Leadership Development

Strong leadership is crucial for business success. Invest in your own leadership development by attending workshops, reading books, and seeking out mentorship opportunities. By continuously improving your leadership skills, you can create a strong foundation for your business and increase your chances of catching your brass ring.

3. Communicate Effectively

Effective communication is essential for achieving your goals. As a leader, it’s important to clearly articulate your vision and expectations to your team. This will help everyone understand their role in reaching the brass ring and work together towards a common goal. Additionally, effective communication can help you build strong relationships with your clients and stakeholders, which can lead to increased success.

The Journey to Success

It’s important to remember that catching your brass ring is not a one-time event, but rather a continuous journey. As you grow and evolve as a leader and as your business evolves, your brass ring may change as well. Don’t be afraid to redefine your goals and adjust your strategies as needed.

Success is not just about reaching the brass ring, but also about enjoying the journey along the way. Celebrate your achievements and learn from your failures. And remember, the most important thing is to stay true to yourself and your values as you work towards catching your brass ring.


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  • Ralph White - Business Coach possibilitiesunlimited.com
    Ralph White
    CEO, Business Coach, Author, Artist
    Coaching@possibilitiesunlimited.com
  • Bryan White Business Coach at Possibilities Unlimited
    Bryan White
    Business Coach
    Coaching@possibilitiesunlimited.com