WholeLife Matrix: Financial Viability / Marketing & Sales

“Design is a solution to a problem. Art is a question to a problem.”

— John Madea

As the saying goes, the product packaging often sells the product so it is important to create appealing product packaging that quickly conveys what your product does, whether you sell digital products online or physical products in stores. You have a few seconds to capture your customer’s attention with an interesting design and colors. Here are some tips for creating a great product package for a physical product.

1. Create and Attractive Design
Create and attractive product design that will be appealing to your audience. If you are not a professional designer, it is best to hire a professional. The images on your packaging should be clear and the typography style should be easy to read. Include your logo, address and applicable trademarks and patents.

2. Convey a Clear Message
Your packaging should clearly describe what you product is for and how it can be used. You can show step by step instructions with pictures if necessary. Writing these directions for someone who has never used the product before may not be as easy as it seems so make sure that you ask a few people if they understand the instructions you have written. You can also include a link to a website that features video tutorials.

3. Describe Product Care
On your product packaging, letting people know how they should store and clean the product can help to reduce questions or complaints about the product. For example, you might write “store in cool, dry place” on the packaging to let people know that heat and moisture are not good for the product.

4. Consider Safety
Consider whether your product is appropriate for children and what age groups can use your product. For example, you might write on your packaging that the product should be used only for ages 5 and up. If the product contains small parts, you can also include a choking hazard warning.

5. Look at Competitors
Look at the packaging of competitors who sell similar products. You can look both online and in stores. This can give you an idea of what type of packaging to use and what the packaging should look like. Note which of the competitor’s packaging you like the best and why you like it.

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