“Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries.”
The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called “Chains.”
Use this theory to turn any cold call into a hot one. Create a relationship map and odds are that you know someone who knows someone who works at the company you are targeting. Look at your contact list of co-workers, friends, neighbors, your kids friends parents, it’s amazing how once you start a conversation with someone, there always seems to be a connection to another person you both know.
When we eliminate cold calling from the selling process, the process becomes very enjoyable. The difference between a “cold” call and a “hot” call, is that with a “hot” call, you’ve done your homework, you are well prepared, you have a connection and a great attitude about having a conversation that will thrill the person you are calling. They are thrilled because you are offering them a product, service or solution that provides a tremendous amount of help and value. They feel you see the world through their eyes and that you really understand them. Once you make that connection, selling is fun.
Successful selling is a series of conversations you initiate in which you help shape how a situation occurs to the buyer. You carefully select the language that will help steer the conversation in a way that keeps the focus on the other persons needs, desires and intentions. The more you can relate to the person through your research and getting a good referral, the better you can help build a solution that improves their lives.
Once you follow up and follow through on your promises, create a healthy urgency for your product offering and provide a solution that thrills them, they will buy from you. Once they’ve received the solutions you’ve co-developed, they will continue to buy from you and refer their friends as well. The connection, and the ongoing referrals will keep you from ever having to cold call again and make the selling process fun!
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