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how to establish buyer personas

How to Establish a Buyer Persona

When you create a buyer persona, you establish details about a specific segment of people within your target audience. These details can include information such as their age, income, location, career, problems, and wants. By creating separate personas for each segment of your audience, you can create marketing messages that …

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digital marketing

5 Types of Marketing Collateral Pieces to Create for Building Customer Relationships

By creating marketing collateral for your business, you help to establish authority and trust with potential customers. Marketing collateral is informational content that shows prospects that your company is capable and knowledgeable about the areas that you help your customers with. The content is often placed on the company website …

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Closing More Sales

5 Tips for Closing More Sales

Getting new customers is essential for building a business and even small changes in your sales technique can lead to closing more sales. In this article, we discuss some tips for gaining more customers. Qualifying the Prospect A discovery call can help you to qualify a prospect before you jump …

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