“Never give up and sit down and grieve. Find another way.”
-Satchel Paige, Hall of Fame Baseball Player

We’ve all heard the old saying, “when the going gets tough, the tough get going.” That’s exactly what our clients are doing to keep generating leads in challenging times. Generating leads is not optional in the game of sales, so we thought we’d share some of the clever ways our clients are filling their pipelines of opportunity.

Free Webinars – Offer the opportunity for your prospects to participate in forums. Pick a topic of interest and maybe even find an expert to lead the webinar with you. Advertise and ask people to register. Follow up with them after the webinar…you now have something to talk about!

Marketing Campaigns – If business is slow, it’s probably time to analyze your marketing program. Re-evaluate your target markets and prepare specific campaigns to go after those prospects. Get some coaching on marketing to make these efforts efficient and productive.

Join Associations – Network, network, network. Offer to speak at meetings and panel discussions. Be sure to have marketing plans ready for follow up with everyone you meet.

Find Partners – Tap into companies who offer complimentary services. Are you a lawyer? Find a good CPA whose clients most likely need your services. Your clients probably need a good CPA. Develop a plan to market as a team or one-stop-shop. Get referrals from people who service the same type of clients that could use your service.

Contests – Run a contest that gets people’s attention and draws new eyes to your website or ads. Make sure people have to provide contact information in order to enter. Follow up with everyone.

Social Media – We can’t stress strongly enough the power of social media. Get some coaching as to what types of activities will make the most sense for your business and potential clients.

The bottom line is, take action. There is always something you can be doing to generate leads and keep sales in existence. In order to get results, you have to take action. A business coach can give you a plan of action and hold you accountable for delivering on your intentions for your business. When you’re in action in your business, your business will win.