There’s only one corner of the universe you can be certain of improving, and that’s your own self.”
-Aldous Huxley

The most successful business people are those who are continuously learning to perfect their craft. Even if you’re the best sales person in your organization, there is always room for improvement. That type of improvement comes from getting sales training in a professional setting that allows you to role play, brainstorm and explore new ways to uncover opportunities you may be missing. Even the seasoned sales professional can get set in his ways and while successful, could be leaving a lot of money on the table.

As Stephen Covey says in his 7 habits of highly effective people, it is important to sharpen the saw ( you are an accountant, health care professional, legal professional, or are a member of a trade which requires a certification or license to practice, you are mandated to complete a certain number of continuing education classes to maintain that license or certificate.

Sales professionals should impose similar requirements on themselves as if their “certification in sales” were at stake. The canvas is changing all the time. People used to “cold canvas” i.e., knock door to door to sell their products. Now you don’t even have to meet – all you need in some cases is connectedness over the internet. Through online/social networking sites, internet sites and blogs you can outsource some of the less productive functions to a third party – giving you more time for selling. The point is that you have to keep yourself fresh and on top of all the new trends, not just from your products and services and those of your clients and prospects, but also of new ways in which people want to buy. You need to stay fresh by participating in sales training on a regular basis. Change happens quickly and you need to stay on top of everything that is going on so that you can win in the game of business.

To help you sharpen your saw, Possibilities Unlimited offers a Sales2Win course. The program is 8 one-hour telesessions conducted over 16 weeks. Ralph White leads this course with the assistance of Bonnie Landau, our online marketing, search engine optimization, web development, and social networking expert; Lee Ann Farmer, our time management, productivity and sales efficiency expert; and me, Mary Mullenhoff, our prospecting, sales strategy, marketing strategy, getting in at the highest level of an organization expert! Our combined diverse experiences make us the perfect team to add to your mastermind alliance ( We team with you to help upgrade your sales pitch, acquire high quality, high revenue and highly profitable targets and develop winning strategies to turn them into satisfied customers. Email us or call to reserve your spot in the next Sales2Win class (for every friend you refer to us, we’ll give you 10% off of your 8-session fee!)It’s a win/win for all!


Are you ready to win?

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Ralph White
Business Coach, Author, Artist & CEO
310.372.8538 | | Contact

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