SuperD Success

Super D

Congratulations to long time Possibilities Unlimited client Super D Aquires Alliance Entertainment, which just completed a major acquisition of competitor Alliance Entertainment. “In a minnow-swallowing-a-whale like deal, Super D has acquired Alliance Entertainment in a move that will make it the fourth-largest U.S. music account behind iTunes, Amazon, and Anderson Merchandisers, which racks Walmart and Best Buy.  Super D, based in Irvine CA, has revenues of about $195 million, sources say,  and Alliance Entertainment, based in Coral Springs, FL, has revenues of about $725 million, which also makes the merged company the second largest wholesaler with combined revenues of about $920 million, behind Anderson Merchandisers.  By Billboard’s estimation, the newly combined company will now have a 6.64% market share in the U.S. behind iTunes 40.6%, Anderson’s 12.2% and Amazon’s 8.6% shares.  Previously Alliance Entertainment was ranked No. 5 and Super D was ranked No. 11, but the merger will move them past the previous no. 4 Target, which had a 5.48% market share in 2012.”

Super D Acquires Alliance Entertainment, Creating Second Largest US Music Wholesaler (Sources)

“Combining the best of both Alliance Entertainment and Super D int the world’s largest retailer of music and video with our continued focus on service, selection, and technology creates enormous possibilities for the company as we approach $1 billion in annual sales,” said Super D president, Jeff Walker, in a statement.

Ralph has coached Super D to find possibilities and translate them into explosive growth as Super D grew from a $48 million company in 2003 to a $142 million company 6 years later.  This unprecedented increase of 296% comes at a time when the overall entertainment industry is shrinking and digital sales are growing.  Super D continues to forge ahead as a frontrunner in the entertainment distribution and wholesale business known for its largest worldwide in-stock selection and best in class delivery systems.


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  • Ralph White - Business Coach possibilitiesunlimited.com
    Ralph White
    CEO, Business Coach, Author, Artist
    Coaching@possibilitiesunlimited.com
  • Bryan White Business Coach at Possibilities Unlimited
    Bryan White
    Business Coach
    Coaching@possibilitiesunlimited.com