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As competition continues to increase in many industries, providing an exceptional customer experience is especially important. Customers have many companies to choose from when deciding to make a purchase and they are often willing to pay more for a superior customer experience. Personalizing the customer journey is one way to …
A customer journey map outlines the steps that a customer needs to take in order to achieve a goal, such as returning an item. Throughout the journey, there are various touchpoints. For example, a touchpoint can be submitting a form online to ask a question about a product or service. …
How to Improve the Touchpoints of Your Customer JourneyRead More »
When you create a buyer persona, you establish details about a specific segment of people within your target audience. These details can include information such as their age, income, location, career, problems, and wants. By creating separate personas for each segment of your audience, you can create marketing messages that …
By creating marketing collateral for your business, you help to establish authority and trust with potential customers. Marketing collateral is informational content that shows prospects that your company is capable and knowledgeable about the areas that you help your customers with. The content is often placed on the company website …
5 Types of Marketing Collateral Pieces to Create for Building Customer RelationshipsRead More »
As competition in many industries continues to increase and customers have many options to choose from, increasing customer loyalty and retention is more important than ever. Here are five tips on how to do this. Consistently Report on Results Customers are more likely to continue to work with a company …
5 Tips for Increasing Customer Loyalty and RetentionRead More »
Did you know that a majority of clients stop working with a business due to unmet expectations because expectations were not clearly set with them at the beginning of the relationship? In this article, we discuss five tips for creating good communication with a client in order to create a …
Because they sound similar, up-selling and cross-selling are often confused. Although they are both ways of selling additional products to boost the sale amount of an order, they are different and one works better than the other. Read on to find out which is more effective and how you can …
Tips for Up-selling and Cross-selling Your ProductsRead More »
For various reasons, a business may need to raise its prices in order to remain profitable and competitive. However, breaking this news to customers may seem daunting. With the following steps, you’ll be able to reassure them while maintaining a good customer relationship. Give Customers Adequate Notice about the Price …
How to Tell Customers that Your Prices Are Going UpRead More »
Getting new customers is essential for building a business and even small changes in your sales technique can lead to closing more sales. In this article, we discuss some tips for gaining more customers. Qualifying the Prospect A discovery call can help you to qualify a prospect before you jump …
Having a great company website serves several important functions for a business, including attracting new prospects, brand recognition, getting found on search engines, increased browsing times, and costumer conversions. In this article, we discuss the essential components to include in your website for best results. About Us Page The About …
What Are the Essential Elements to Include in a Company Website?Read More »
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