Social media marketing has become so common place that major corporations are creating departments to manager their outlets. Businesses today who aren’t utilizing social media are missing out on the new way of connecting with potential clientele. Here are some simple steps you can follow to get yourself on the social media bandwagon.

Like any change in business, the first step is figure out how much time you are willing to commit to make it happen. Social media can be a huge time drain, which is why most companies avoid it. But it doesn’t have to be. Read The Social Media Diet and figure out when your schedule can be freed up to allow some time to market online.

2) Define your goals
Why are you engaging in social media? Some common goals are:

• Is this just to see what it’s all about?
• Is it part of your SEO campaign?
• Are you using it to research and find new leads?
• Are you using to it creating a buzz around your business?
• Are you using it to learn how your competitors use social media?

Before you can determine what outlets are best for your company, you first have to decide what you want in return for your participation. The following articles may assist you in determining your social media objectives:

• Build Your Online Business Network
• How Many People Are Really Using Social Media?
• Why Do Corporations Want their Executives to Use Social Media?

• Study: Inc 500 CEOs Aggressively Use Social Media for Business
• LinkedIn Tips to Grow Your Business
• Should You Use Twitter to Promote Your Business?
• Should Your Small Business Have a Blog?