Possibilities Unlimited

The Benefits of Conversational Content

WholeLife Matrix: Relationships

Conversation is food for the soul.
— Proverb

When you write content in a conversational style, people will feel like you are speaking to them personally rather than speaking to a crowd, and they will be more engaged with you and your content. Here are some tips for how to write conversational content to keep your readers as interested as possible:

When you try to cover all bases by trying to write for everyone, instead of writing to a target market, your writing becomes generic and impersonal.  To avoid this, develop an avatar of the type of person you want to write to and, when you write, focus on writing directly to that person.  For example, you might write to a mother over 40 who is interested in cooking. Picture how the person you are writing to will react to your writing.  Will your content give them valuable information, make them laugh etc.

When you write in a conversational voice, your readers will feel like you are writing directly to them and will feel more connected to you and your content.  Another way to personalize a message is to include the name of the person you are sending the message to inside the content of the message.  Many email marketing software tools have the functionality to do this.  You can also make your messages more personal by talking less about yourself and more about the reader.  Ask questions to keep people engaged and to make them feel like they are part of the conversation.

Writing in a conversational style makes it easier for your readers to read through your content, digest the material, remember what you have said and, as a result, they will be more likely to read your material in the future.  The conversational style of writing usually avoids long sentences, which are harder to read and understand and it does not include optional or formal words such as “furthermore”, “therefore”, or “in fact”.  The formal style of writing is better suited for writing academic papers.

The conversational style of writing uses an active voice rather than a passive voice and often begins sentences with “But”, “And”, or “Because”, which helps to keep sentences short and concise.  Also, contractions are often used, unlike in formal writing.  Simple words are used rather than difficult or long words that many people may not be familiar with.  This allows people to quickly read and absorb content without having to stop to try to figure out what they are reading.  So, a major benefit of conversational writing is that it saves people time by providing more information with less words.  And who does not want to save time?

 

In the WholeLife Matrix, we have four areas for effective communication:

1. Shared language

2. Listening with purpose

3. Speaking Authentically

4. Supportive Communication

 


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October 12, 2015

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