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WholeLife Matrix: Financial Viability / Marketing “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs Creating a customer avatar for your business is essential. Having an avatar allows you to understand your customer on a deeper level, to speak to them …
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WholeLife Matrix: Financial Viability / Marketing “Advertisements may be evaluated scientifically; they cannot be created scientifically.” — Leo Bogart, American sociologist Whether you are selling products of services, split testing your sales page is important for achieving the best conversions possible. Sometimes, small changes such as removing an image from the …
WholeLife Matrix: Financial Viability / Marketing “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin You probably have a website and social profiles, but you may be wondering how to …
WholeLife Matrix: Financial Viability / Marketing “Either write something worth reading or do something worth writing.” — Benjamin Franklin You have probably heard that building an email list is important. Most marketers still say that a majority of their sales come from their email lists. So how can you build a …
WholeLife Matrix: Financial Viability / Marketing “Business has only two functions – marketing and innovation.” — Milan Kundera Webinars are considered to be one of the most effective ways of marketing a service or product. They have the advantage of selling something to many people at the same time versus spending …
WholeLife Matrix: Personal Awareness / Self “You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” — Adam Audette The html and content on your website should be optimized with on-site SEO so that your site gets more traffic and ranks as high as …
WholeLife Matrix: Personal Awareness / Self “The key ingredient to a better content experience is relevance.” — Jason Miller You have probably seen the small ads that appear above or below the highest ranking results when you do a search in Google. These are advertisements that show up when a …
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WholeLife Matrix: Personal Awareness / Self “Great Execution is the Ultimate Differentiator.” — Margaret Molloy Choosing a domain name can be challenging. For example, the domain name you want may be taken in the .com form and you may be wondering if you should pick the .net form. The domain …
WholeLife Matrix: Financial Viability / Marketing & Sales “Good marketers see consumers as complete human beings with all the dimensions real people have.” — Jonah Sachs If you own a local business, such as a coffee shop, and have a business Facebook page for it, you may be wondering how …
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