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WholeLife Matrix: Financial Viability / Marketing “Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.” – W. Clement Stone So you have a website and a product to sell online, but you are not sure how to kick start your sales or how …
WholeLife Matrix: Financial Viability / Marketing “I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.” – Mark Zuckerberg Facebook ads can be very effective for selling e-commerce products. Here are some tips for …
WholeLife Matrix: Financial Viability / Marketing “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp Many businesses don’t have a strategy in place for up-selling their customers, yet up-selling can be beneficial for both the customer and the …
WholeLife Matrix: Financial Viability / Marketing “I’m a creative guy, artistically with graphics.” – Tim Allen Infographics are great for telling a story or giving information and tips in a concise and easy to understand format. Here are some tips for making great infographics. 1. Clear and Concise Your infographic …
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WholeLife Matrix: Financial Viability / Marketing “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs Creating a customer avatar for your business is essential. Having an avatar allows you to understand your customer on a deeper level, to speak to them …
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WholeLife Matrix: Financial Viability / Marketing “Advertisements may be evaluated scientifically; they cannot be created scientifically.” — Leo Bogart, American sociologist Whether you are selling products of services, split testing your sales page is important for achieving the best conversions possible. Sometimes, small changes such as removing an image from the …
WholeLife Matrix: Financial Viability / Marketing “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin You probably have a website and social profiles, but you may be wondering how to …
WholeLife Matrix: Financial Viability / Marketing “Either write something worth reading or do something worth writing.” — Benjamin Franklin You have probably heard that building an email list is important. Most marketers still say that a majority of their sales come from their email lists. So how can you build a …
WholeLife Matrix: Financial Viability / Marketing “Business has only two functions – marketing and innovation.” — Milan Kundera Webinars are considered to be one of the most effective ways of marketing a service or product. They have the advantage of selling something to many people at the same time versus spending …
WholeLife Matrix: Personal Awareness / Self “You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” — Adam Audette The html and content on your website should be optimized with on-site SEO so that your site gets more traffic and ranks as high as …
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