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Matrix Key: Financial Viability – Marketing and Sales – Opportunities For Sales “Ability is of little account without opportunity.” – Napoleon Bonaparte We talk a lot about sales because sales is the heartbeat of every business. On the WholeLife Matrix, sales is a key component of Financial Viability. It …
“A salesman minus enthusiasm is just a clerk.” – Harry F. Banks Sales and Marketing plans need to reflect both company-wide objectives as well as the individual salesperson’s goal numbers. Both corporate and personal goals should align with the company’s profit intentions. Last week’s blog spoke to the company objectives. …
“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” – Zig Ziglar When you’re designing your sales and marketing plan, you have to be mindful that the plan has you on the path to deliver on your …
“Before everything else, getting ready is the secret of success.” – Henry Ford In previous blogs, we’ve talked about the key elements of a sales and marketing plan, and how to start designing one. In this post, we will look at the nuts and bolts of designing the plan, so …
“Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” – Greg Norman – Professional Golfer and Entrepreneur We all know we need to have a sales and marketing plan if we expect to meet our sales objectives. Last …
“Everyone lives by selling something.” – Robert Louis Stevenson Over the past couple of months, this blog has focused on helping you develop specific and measurable intentions for your business. Now we want to shift gears, and talk more about delivering on those intentions. What actions do you need to …
“Fear melts when you take action toward a goal you really want.” – Robert G. Allen, Business, Financial and Motivational Author It’s that time of year when all good salespeople are working hard to meet the sales goals they set eleven months ago. It’s also a good time to review …
“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” – Edward R. Murrow, American Broadcast Journalist This week I’ve been following my friend Gary Lemke’s series on Trust. Gary’s daily posts on his CRM Advocate site are insightful …
“Adversity causes some men to break, and others to break records.” – Source Unknown It’s that time of year when all good salespeople need to hit their stride and make those year-end numbers. For many people, this time of year is challenging from a sales perspective. Maybe your numbers are …
“When you build bridges, you can keep crossing them.” – Rick Pitino, American College Basketball Coach We’re always working on ideas and techniques to enhance the sales process. Lately, we’ve been talking a lot in our sales training programs about “sell-through.” “Sell-through” is the process of showing your potential customer …
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