Matrix Key:  Financial Viability – Marketing and Sales – Opportunities For Sales
 “Ability is of little account without opportunity.” – Napoleon Bonaparte


We talk a lot about sales because sales is the heartbeat of every business. On the WholeLife Matrix, sales is a key component of Financial Viability. It doesn’t matter if you make widgets or provide services, you must focus on getting people to buy.  Sales don’t just show up on your doorstep.  In order to create sales, you must know how and where to create opportunities for sales, and you must consistently take action to create those opportunities.
Here are the four best ways to create opportunities for sales:


  1. Referrals
  2. Social Networking
  3. Upselling Current Customers
  4. Re-engaging Prior Customers

Sales is a process of having conversations with people who have a need for your product or service.  The more conversations you have, the more sales you have.  If you put together a plan for creating sales and use these four tools for finding opportunities, you will soon have a wealth of possibilities for winning in a competitive marketplace.


Are you ready to win?

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Ralph White
Business Coach, Author, Artist & CEO
310.372.8538 | | Contact

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