Matrix Key: Financial Viability – Resource Management – Information
Take a look at all of the Financial Viability components on the WholeLife Matrix. When you run a business, you quickly learn that you must manage all kinds of information if you want to remain financially viable. It helps to break that information into two distinct categories – internal and external. Internal information are all the performance metrics your company produces that tell you where you stand financially and productively.
- Market Research – what is the appetite for your product or service?
- Prospect Research – who buys that product or service and where can you find them?
- Client Database – who buys that product or service from you?
- Competitor Research – who does as good a job or better at selling your product or service?
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