Matrix Key:  Financial Viability – Profitability – Projections and Plans
“Failure to plan is planning to fail.” – Unknown


We’ve devoted a major quadrant of the WholeLife Matrix to the practice of Projections and Plans.  Most good entrepreneurs know that planning is essential to success.  It’s easy to let planning drop down the priority list though, when the day to day responsibilities of a growing business become more time consuming.  Here’s the thing…without consistent, good projections and plans, your business is being run by the circumstances.  That’s like the tail wagging the dog.

The four principles of good Projections and Plans are:
1.      A reliable Cash Flow Forecast
2.      A reliable Sales Forecast
3.      A projection for your Sales/Expenses/Profit
4.      A System to Review and Adjust all of these projections and forecasts
Don’t let the market determine where your business will end up.  There are too many easy and efficient tools you can use to stay out in front of your company’s performance.  Use your own ideas as your guide and head down your chosen path.


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Ralph White
Business Coach, Author, Artist & CEO
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